ABOUT
I am a Vancouver-based graphic designer and brand consultant with over 13 years of experience creating thoughtful, enduring brand identities and visual systems. My work focuses on translating values, culture, and purpose into clear, well-considered design that supports long-term growth and public trust.
I collaborate closely with Indigenous and non-Indigenous organizations across cultural, non-profit, institutional, and commercial sectors, offering branding, identity development, and ongoing brand stewardship.
Whether developing a foundational identity or supporting an established organization, my approach is grounded in clarity, care, and respect for context.
Services
Thoughtful brand systems built for longevity
I work with organizations that need clarity, consistency, and care in how they communicate, particularly where public trust, cultural responsibility, and long-term use matter.
My services are structured to move beyond one-off deliverables and toward durable brand systems that support growth, governance, and evolving platforms.
Brand Identity & Visual Systems
I design brand identities that are grounded in meaning and built to last.
This work typically includes:
Logo design and refinement
Typography and colour systems
Visual hierarchy and layout principles
Primary and secondary brand elements
Rather than focusing on individual assets, I develop cohesive visual systems that can be applied consistently across print, digital, and environmental contexts.
This service is well suited to organizations establishing a new identity or evolving an existing one with intention and clarity.
Brand Guidelines & Governance
A strong brand only works if it’s understood and used correctly.
I create clear, practical brand guidelines that support internal teams, partners, and external collaborators. These guidelines go beyond “do’s and don’ts” to explain the why behind the system.
Guidelines may include:
Logo usage and spacing
Colour and typography standards
Application examples
Guidance for responsible use across platforms and tools
Where appropriate, this also includes governance considerations to help organizations maintain consistency as content creation becomes more distributed.
Cultural & Visual Advisory
For projects involving Indigenous communities, public institutions, or culturally sensitive subject matter, I provide thoughtful visual and brand advisory support.
This work focuses on:
Respectful representation
Cultural alignment
Visual decision-making in complex or public-facing contexts
I work closely with clients and collaborators to ensure that design choices are intentional, grounded, and aligned with values, protocols, and long-term community considerations.
This service is often integrated alongside branding, communications, or campaign work.
Design for Print, Digital & Environments
I support the application of brand systems across a wide range of formats, ensuring clarity and cohesion at every touchpoint.
This may include:
Reports and publications
Campaign and event materials
Signage, banners, and environmental graphics
Digital layouts and web support
Each application is approached as part of a larger system, not as a standalone design, helping organizations present themselves consistently and professionally across contexts.
Ongoing Brand Support
Some clients benefit from ongoing design and brand stewardship rather than project-by-project engagement.
This may include:
Periodic brand reviews
Ongoing design support
Event or campaign oversight
Guidance as organizations grow or evolve
These engagements provide continuity and ensure the brand remains aligned, coherent, and effective over time.
How I Work
Every project begins with a clear understanding of goals, context, and scope. From there, I recommend an approach that fits the organization’s needs, whether that’s a focused engagement or a more comprehensive system.
If you’re unsure what level of support makes sense, I’m happy to discuss options and help identify the right starting point.
If you’re looking for experienced, thoughtful design support that prioritizes clarity, responsibility, and long-term value, I’d be glad to connect.