Context

BC Indigenous Housing Society is a non-profit organization providing safe, attainable housing for Indigenous individuals and families across British Columbia. The organization required an identity that conveyed stability, clarity, and trust, while reflecting Indigenous values and community focus.

BC Indigenous Housing Society (BCIHS)

Branding, Identity & Ongoing Brand Stewardship

Close-up of a doll's face and hands, made of a shiny material, with a painted face, lying on a surface.

Outcome

The BCIHS brand is now applied across annual reports, corporate brochures, event and gala materials, website support, and select photography. Through continued stewardship, the identity remains cohesive and adaptable, supporting the organization’s mission and long-term growth.

Collection of office stationery items for BC Indigenous Housing Society, including a tablet with logo, letterhead, business cards, envelope, folder, pencils, paper clips, and binders, all featuring the organization's blue and white branding.

Approach

I led the logo design with input from renowned Vancouver designer Jim Skipp. The symbol forms the letter “h” for housing and draws inspiration from the structure of a traditional Coast Salish longhouse, reinforcing ideas of shelter, community, and belonging. Typography was selected for its subtle carved quality, adding warmth and craft without sacrificing legibility or professionalism.

Beyond the logo, my role has evolved into ongoing brand stewardship. I work closely with BCIHS as a consultant, ensuring consistency and clarity across all brand applications while supporting internal teams and external communications.

Process

  • Collaborative concept development and refinement

  • Establishment of a flexible, durable visual system

  • Ongoing guidance to support consistent brand use

  • Design and production of key communications materials

Reception area with a wooden chair, a small white heater, and a reception desk with a blue top. Behind the desk is a blue wall with the BC Indigenous Housing Society logo. The ceiling has exposed wooden beams and hanging black light fixtures.
Low-angle view of a modern multi-story building with blue metallic panels, beige brickwork, and glass windows, with trees at the top framing the scene against a clear blue sky.